SERIOUS WORK.
SERIOUS MISSIONS.
Said plainly. Set large.
The MBC360 identity treats language as architecture: big condensed capitals, one lyrical serif line, a stark cool white field, and motion that means something. This guide is the finalized system — how to use it, and how not to.
01 LOGO
DO
- Use the supplied files — never redraw or retype the mark.
- Prefer the borderless inverted mark on dark fields; the surrounding space is part of the logo.
- Keep minimum display height at 16 px / 5 mm.
DON’T
- Box or outline the inverted mark — it sits flat on the field.
- Recolor it orange or green, add shadows, or set it at an angle.
- Place it in the top 120 px of a crowded page and expect it to be seen.
02 COLOR
Primary
#004D99
Display type. The headline voice.
Navy
#00264D
Structure — ink, footers, bands.
Sky
#0099FF
Interactive — buttons, ticker, levity.
Orange
#ED7D31
The punch. Type, rules, marks only.
Green
#86C733
Demoted. Tiny affirmative signals only.
Neutral 60
#808080
Metadata, captions, dark borders.
Neutral 30
#C0C0C0
Hairlines and disabled states.
Neutral 06
#F0F0F0
Panels and tinted surfaces on the stark field.
Stark White
#FAFCFE
The crisp site-wide base field.
Stacking rule. Never sandwich content between two dark bands. If a dark band sits on top, the closing band goes light — and the ticker never shares a color with the footer it sits above.
Contrast rule. Body text is navy at 72% on the stark white field. Orange type is for short lines 20 px and larger — never paragraphs.
03 TYPOGRAPHY
WE BELIEVE.
We Can. We Do. We Will.
We Can. We Do. We Will.
We Can. We Do. We Will.
01 MISSION · 02 BUSINESS · 03 CAPABILITIES
Plain sentences that trust the reader. Warm, dry, a little self-aware — serious about the mission, relaxed about itself. Weight 800 carries statements and card titles.
FONT LIST
Anton
Instrument Serif (Italic)
Antonio
Public Sans
IBM Plex Mono
04 MOTION
01 · THE WORD WALL
We Can.
The signature. Serif line rotates while the orange underbar sweeps in sync. One per page, hero only.
02 · THE TICKER
Culture vocabulary on a slow loop. Lives directly above the footer — never at the top of a page, never the same color as the band below it.
03 · THE DIVIDER
Draggable juxtaposition, 24–76% travel, with a nudge on load so people know to pull. Keyboard arrows are a first-class alternative, not a fallback.
05 VOICE & TONE
We take the mission seriously. Ourselves, a little less.
Declarative, not loud. Plain sentences that trust the reader. Address the reader as “you.” Lead with what we do; let culture be the how. Periods are deliberate: We Believe. and We Can. are two statements, not one.
SAY
“We believe. We can.”
“Serious work for serious missions.”
“Right person, right seat.”
“The vehicles mean we can; the track record means we will.”
NEVER SAY
“World-class solutions”
“Industry-leading”
“Leverage synergies”
“Management consulting”
THE REWRITE TEST
“World-class solutions for the modern enterprise”
→ “We do the work.”
“Synergizing cross-functional excellence”
→ “Small teams that listen.”